WORK/CONSUMER SOCIAL · FULL PRODUCT

Seduct

A dating app for iOS and Android with a virtual economy, identity verification, moderation tooling, and regulatory readiness for its launch market.

INDUSTRYConsumer social
Seduct discovery, conversation and verification screens on three phones
1 / 3Seduct

01 · CONTEXT

A dating app looks simple from the outside and is one of the densest products there is underneath. Matching, messaging, payments, identity, moderation and compliance all live in the same system, and none of them is optional at launch.

02 · THE PROBLEM

The whole product had to be built at once: not just the discovery feed, but the virtual economy that monetises it, the trust loop that keeps it habitable, the console that lets a moderator work an eight hour shift, and readiness for a launch market with recent regulatory obligations.

03 · WHAT WE BUILT

01
The user facing product.Profiles, interests and location, discovery and matching, conversations with user and contact blocking, video and ephemeral content, and per device push notifications.
02
A complete virtual economy.Wallet, priced consumables, transactions, gifts, daily rewards, subscriptions and balance withdrawal. It is a financial subsystem inside the product and it was treated as one.
03
Trust and safety.Selfie based identity verification, abuse reporting with an appeals loop, and a moderation console built for heavy daily use rather than as a generic admin screen.
04
Regulatory readiness.Analysis of the launch market's obligations before committing budget to vendors, with the resulting integration scoped from that analysis.
Selfie verification, under review and approved screensSaved search, a profile and the profile detail on three phones

04 · WHAT HELD

The heavy lifting sits in the backend and the console, not the screens. That choice lets the moderation team operate without waiting on a mobile release, and lets the domain grow without rewriting the app. The product reached ready to submit on both stores.

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